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Thread: Publicity

  1. #1
    CC FIDE Master Dozy's Avatar
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    Publicity

    Quote Originally Posted by jenni
    Have thought about this a fair bit - I do agree with Matt that there is no such thing as bad publicity. There is no doubt that it will have raised the profile of chess in the same way as sports stars on calendars. If they can do it then why not chess girls?
    I apologise for hijacking your quote from the Beauty Contest thread, Jenni, but it struck a chord.

    There's a perception that we need to do something spectacular to publicise chess. I don't believe that's so. Chess has a mystique of its own and if we take opportunities to present it the right way we're going to get plenty of publicity.

    At Rooty Hill we've had five news items published in the past 15 months (Mt Druitt-St Marys Standard (3 times), Blacktown Sun, Blacktown Advocate, Hills Shire Times) as well as a monthly column in the RSL's magazine. (The latest two were published today and were nothing more than the results of our club championship. You can see them on http://www.rootyhillchess.org/news051207a.htm and http://www.rootyhillchess.org/news051207s.htm)

    It certainly seems to have made a difference to our membership. There's been a steady trickle (can a trickle be steady, RW?) of people into the club over the past twelve months. Some stay, some don't, but at least they know where we are.

    I'm very much an amateur but my experience (I've also publicised a community radio station, a junior soccer club, and believe-it-or-not a square dance callers' association) is that journos love to get material especially if they don't have to do too much work with it. After that you only need to fluke a quiet news week and you can strike the jackpot. (I had a phone call from the Standard in September: "It's a quiet week. What's happening in chess?")

    A lot of what you send in will find its way to the WPB but a percentage will get through.

    My point? There's a big opportunity for promotion out there and it seems to work very well at club level working within your local community.

    TCN does what he can but I'm willing to bet he finds it almost impossible to get people to send him material he can use. (That's the norm.)

    Let's throw the idea around a bit. Who's got an opinion?
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  2. #2
    Account Suspended jenni's Avatar
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    We get a lot of publicity for chess in the ACT, but we do find we need an "angle". When I first started running the Primary schools comps in Canberra in 1997 it was pretty easy to get publicity, as we were a novelty. We even had TV stations come out and take footage of the kids and we often got a spot on the news.

    I have noticed it is harder to get publicity now - you often have to have an angle. e.g. a very young child or a bit of controversy about something works well. Even when reporters turn up to Doeberl they often want to get the oldest and youngest person in the room and put them together in a photo.

    However it is possible to get coverage - Libby is our publicity officer and she has a policy of sending out a media release as often as she can think of anything to put on it - weekly in some periods and at least monthly in others. You really just don't know when someone is going to pick up on it.

    e.g. having had no response for some months she was feeling a bit despondent and then out of the blue the Canberra Times phoned up and wanted to do a double page colour spread on chess and was there anything we had coming up they could cover.

    Similarly the Canberra Times some months ago started a "personal best" weekely supplement. It was aimed at junior sport and varied from 4 to 8 pages of coverage of all junior sports. Once again she sent off media releases weekly, with some quite interesting things in them. Once again totally ignored and then once again out of the blue a phone call, saying they were a bit quiet and was there any chess they could cover?

    I think most chess clubs/events look at media releases as a rare event. Perhaps one sent off when there is some super news item that they want covered. However I think it should be something that is done regularly - even if it all appears a waste of time, it is creating a feeling that chess exists and things are happening.

    I know we come back to the lack of personnel problem. However it doesn't have to be time intensive. It is pretty easy to build up an e-mail distribution list and the media release can be quite short. (Libby's tend to be long, which will be no surprise to people on the BB )

    We actually have a lot of chess activity in Australia, but no-one knows about it.

    Of course something like the WBC does get mega coverage - we may not like headlines like Soft Pawn etc, but I bet more people have read about chess in their newspapers in the last few weeks than they have done for years. It certainly beats having to spell the word chess, which I had to do on numerous occasions when setting up the Primary school comp and talking to school front offices.

  3. #3
    CC Grandmaster Garvinator's Avatar
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    Hey Dozy,

    This just appeared on chessbase.

    http://www.chessbase.com/newsdetail.asp?newsid=2862

    Topalov doing an interview in playboy magazine.

  4. #4
    CC International Master ElevatorEscapee's Avatar
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    Didn't Kasparov do an interview for that same magazine back in the late 1980s?
    "On my chess set, all the pawns are Hamburglers" ~ Homer Simpson.

  5. #5
    CC resident nutcase Trent Parker's Avatar
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    Purchase it for the Articles! For Sure!

    GO THE DRAGONS!
    GO Western Sydney Wanderers!
    Quote Originally Posted by Adamski's signature
    God exists. Short and to the point.
    This is the reason I do not wade into religion threads.

  6. #6
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    what to buy

    Quote Originally Posted by the chess nut
    Purchase it for the Articles! For Sure!


    For articles - "The New Yorker" Their standard of prose is awesome.

    For pictures of women "Paris Vogue". The women look better with clothes on then
    the ones with clothes off in other magazines.

  7. #7
    CC FIDE Master Dozy's Avatar
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    Quote Originally Posted by ggrayggray
    Hey Dozy,

    This just appeared on chessbase.

    http://www.chessbase.com/newsdetail.asp?newsid=2862

    Topalov doing an interview in playboy magazine.
    Thanks GG. I get Bulgarian press reports about Topalov from the Sofia Press Agency but they obviously missed that one -- or perhaps they don't like their sportsman-of-the-year to be associated with a girlie magazine.

    (By the way, in case anybody is interested and doesn't yet know about the facility, Google Alerts will send you daily press clippings on any subject or player you're interested in. It's a freebie.)

    That Playboy pic of the chess pieces alongside the topless girls is full of potential, though. Maybe as well as doing a simul and junior tournament for Blacktown's Centenary Games our club could add a Strip Chess tourney in a major shopping centre. We'd have to sort out the rules and terminology (eg, en passant may well become en voyeur) and we'd need to define what happens when you get mated.

    It could transform chess from a mind game to a spectator sport!

    Of course, there's always the down side {:-(
    Most chess players are blokes!

    - - - - - - - -

    On a more sensible note, I received this email on Friday from the new editor of the Mt.Druitt-St.Marys Standard.

    My name is (--snip--) and I am the acting editor for the Mt Druitt Standard newspaper.

    The purpose of this email is to signal my interest in providing overage of your club's activities, with an eye to an occasional story about your best, longest serving, newest or youngest player.
    My point is that chess is interesting to both journalists and their readers and, if you want to try it in your district, this will give you some idea of what the editor may be looking for.


    (PS -- Ground Control to STML: When are we gunna get our smiley's back?)
    Last edited by Dozy; 15-01-2006 at 08:57 AM.
    Visit my chess blog: http://blog.chess.com/Dozy

  8. #8
    CC resident nutcase Trent Parker's Avatar
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    Laura Moylan will be doing an interview that airs on 2UE today at 5.10 approximately.....
    GO THE DRAGONS!
    GO Western Sydney Wanderers!
    Quote Originally Posted by Adamski's signature
    God exists. Short and to the point.
    This is the reason I do not wade into religion threads.

  9. #9
    CC Grandmaster arosar's Avatar
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  10. #10
    CC Grandmaster Spiny Norman's Avatar
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    Did a photo shoot today for the local Leader Newspaper (we're running a blindfold simul weekend after next). I visited their office with our Media Release and they welcomed me with open arms. Will be interesting to see how the article comes out. I will post a copy here if I can when it gets published.

    Does anyone here have "contacts" with either Herald-Sun, The Age or the Australian? I might as well send our press release to them as well and see if they'll pick it up. PM me details if you can help.
    “As you perhaps know, I haven't always been a Christian. I didn't go to religion to make me happy. I always knew a bottle of port would do that. If you want a religion to make you feel really comfortable, I certainly don't recommend Christianity.” -- C.S.Lewis

  11. #11
    CC Grandmaster arosar's Avatar
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    Quote Originally Posted by Frosty
    Does anyone here have "contacts" with either Herald-Sun, The Age or the Australian? I might as well send our press release to them as well and see if they'll pick it up. PM me details if you can help.
    Isn't PB a journo for The Aussie?

    AR

  12. #12
    CC Grandmaster Spiny Norman's Avatar
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    Quote Originally Posted by arosar
    Isn't PB a journo for The Aussie?
    PB = ?

    Peter Ballard from here? If so I will forward him the press release.
    “As you perhaps know, I haven't always been a Christian. I didn't go to religion to make me happy. I always knew a bottle of port would do that. If you want a religion to make you feel really comfortable, I certainly don't recommend Christianity.” -- C.S.Lewis

  13. #13
    CC Grandmaster Alan Shore's Avatar
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    Quote Originally Posted by Frosty
    PB = ?

    Peter Ballard from here? If so I will forward him the press release.
    I believe he means Paul Broekhuyse
    "I can't go back to yesterday because I was a different person then."
    - White Queen, Alice through the Looking-Glass

  14. #14
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    Quote Originally Posted by Frosty
    PB = ?

    Peter Ballard from here? If so I will forward him the press release.
    no, paul broekhuyse.

  15. #15
    CC Grandmaster Spiny Norman's Avatar
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    Gotcha ... thanks folks ... I'll email Paul ...
    “As you perhaps know, I haven't always been a Christian. I didn't go to religion to make me happy. I always knew a bottle of port would do that. If you want a religion to make you feel really comfortable, I certainly don't recommend Christianity.” -- C.S.Lewis

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